Saturday, December 15, 2007

Testimonializing Your Past, Present, and Future

As the CEO of a major corporation, your customers may have an interest in your background. Biography web sites are wonderful, but they’re generally not told from the perspective of the CEOs themselves. On your corporate blog, there would need to be a special place, perhaps the “Captain’s Corner,” where you as the CEO could summarize your rise to power. As a public interest piece, readers would be delighted to learn more about you. What you have to say may even change their perspective on your company, and even persuade them to buy from you in the future. The idea is to make a magnificent, lasting impression that readers will take away as the face of the company.
Additional pages will catalogue testimonials given about products your company produces. Detailed feedback about specific treatments using the SNAC brand, that describe a betterment of human life, are what you’d need here. The thoughts of real people, compiled over a long span of time, illustrates your company’s care for the lives of its customers, and its commitment to bettering them.

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