Along with free marketing, free polling comes included as well. Most simply, a one-or-the-other poll on your company’s blog can tell management a lot about a little, through the eyes of the consumer.
For more detailed feedback or commentary, rather than relying on consumers to send self-identifying e-mails to the company, a commenting feature on your company’s blog is a must have. With this element of the blog, visitors can leave their feedback anonymously, easing any worries they may have about disagreeing openly with a company. In this way, upper-level management and the “Technology Manager” can receive specific or generalized feedback on issues they might not otherwise hear about. Comment moderation means that the Technology Manager can remove any potentially harmful or negative comments the company’s blog might solicit. Positive comments left will supplement the image-improving system already in place. When thought through analytically, it’s truly a win-win situation!
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