Playing Dirty on the Blog

You know that your products are superior to the competition. Show everyone.
With a new blog, your company can advertise its own products. Not only is paying for advertising out of the question, but much more creative ads can be concocted. For example, coupons or free-sample offers can be posted by SNAC for some of its OTC drugs. There could even be a short, common-sense quiz on the blog that awards participants with a coupon for savings on their next SNAC brand purchase.
Now lets examine a way to take a stab at the competition that, before now, was not possible from the company’s standpoint. Your competitors likely have websites and even blogs of their own. What having a blog allows you to do is to “link up” to your competitors’ sites. If you’ve found a competitor’s press release online, that you believe could hurt their business and help yours, you can provide a link to it on your blog. By doing this, credibility is awarded in your company’s favor because it has provided your readers with tangible evidence illustrating your clear superiority or their apparent inferiority in whatever matter the case may be addressing. Taking this approach to battling the competition can run you the risk of being accused of slander, but the risk-reward ratio makes it a tempting strategy for getting ahead. At the very least, when the faults of other companies are revealed, your company’s blog can include a post highlighting the safety features or proven track record of particular, comparable products offered by your company.