Public Relations works in aesthetics, the aesthetics of your company’s reputation, that is. Taking your business to the next level, and becoming the $40 billion company will require a new face. Maintaining your company’s newly established blog will be the guiding force behind the viral spread of knowledge regarding your company and its immaculate product line. Just posting is not enough, however. Readers don’t want to see a boringly formatted, plain-text page. They want to see neat, photo-shopped graphics, alternative fonts, and catchy titles. These are factors that make and break blogs. Readers will tell their friends about your blog if it piques their curiosity or if it reads well with fascinating content.
Once you have established and continue to maintain these factors, the virus is planted and time will do your company the justice its products and name deserve. $250 million in annual sales is a substantial amount, but it has the potential to grow so much larger. Maintaining an aesthetically amazing blog will set the tipping point, after which growth is unavoidable.
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