Features and Capabilities are Endless

There are many nifty features to get bloggers involved on your company’s blog. These in particular are strongly recommended:
· Tagging: Allows the Tech. Manager to apply multiple single-word descriptions to company blog posts that are then used in web aggregators to filter out specific content based, typically, on a user generate query. Examples of services that use tags include del.icio.us and Technorati.
· Aggregator buttons: Following posts, a series of buttons allows individual readers to add a particular post to online blog/news aggregators. These aggregators are used by many people who are looking for specific content. Even better is inclusion of aggregators in Google searches, making it even easier for your company’s name and news to spread like wildfire. Talk about social networking to the extreme!
· Subscribe buttons: One or more buttons or input boxes that allow blog visitors to receive a company post as it is published. With subscriptions, users have the choice of a) receiving the posts in their own news aggregator (i.e. Google Reader or Bloglines), or b) receiving posts in their e-mail in-boxes. Establishing this connection with readers is a key social networking tactic.
· Widgets: These devices are interactive tools placed on blogs that involve readers by entertaining them, in essence getting them to stick around for longer. An example would be a sudoku puzzle.
· Advertising: By placing a small (300x300 pixels) advertisement on the company blog, the company can earn revenue every time someone visits. A small, noninvasive ad would generate cash while not burdening the blog readers too much.
· Embed Videos: Undoubtedly there will be videos or movies produced involving your company’s products. For supportive films, the best action your company can take is to embed the films into its blog. By doing so the film creator is made happy, blog visitors are entertained, and your company is promoted with yet more free advertising.
· Not So Free Advertising: A final option would be to pay for some limited online advertising which promotes the company’s blog. It would inform the general public that your company has started its blog, and that it is looking for visitors. This may be something to consider if promoting the blog via newsletters, e-mails, and printed materials does not yield the kind of visitor turnout that was expected or hoped for. Paid advertising, while inviting web surfers to visit your company’s blog, also imprints your company’s name in peoples’ minds.