Saturday, December 15, 2007

Genealogy of the Blog

Earning visitors to your company’s blog is exciting, but don’t you want to know where they came from? How about knowing the exact Google search they typed to located your blog?
Business knowledge like that could really help your blog out! By uncovering the roots of your visitors, your company can publish targeted advertising to the groups of people or the subjects that are most likely to earn your blog visitors.
Using a tool like Google Analytics, however, includes many more helpful features. You may see where all the traffic to your blog originated geographically. A map can show you the individual cities where visitors reside. The utility can also report the system capabilities of visitors, which will allow your Tech. Manager to tweak the blog just right so that the most users are able to maximize the functionality of the blog, with minimal page load time.
Just as nifty, you can learn which posts your visitors read the most, which cause them to leave the blog most often, and which of your visitors are repeat readers. Additionally, you are able to see the amount of time that readers spend on your blog, while also learning about the depth of their visit, either in time or page/post views. Building a readership base over time will be important, and this tool, with others, can help in that endeavor. Altogether, analytics tools allow your company to learn how to maximize its blog traffic.

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