Contributors

Your corporate blog will need a single “technology manager” to devote about 30 minutes per day to upkeep of the blog. In essence, it would take no more than a single day for one person to set up an aesthetic, functional blog that’s ready for use. Once you’re set up, you’ll need contributors to write for your blog. With a company of several hundred employees, each could make a small contribution to form a comprehensive blog.
It’s most favored by consumers and readers if your blog is well rounded in its contributors. Occasional posts from the CEO will be a necessary facet, however having employees of all ranks contribute, from managers to janitors, is most favored. The easiest way to accomplish this is by sending around a memo once per year asking each employee to write a small snippet about their job. This could include particularly interesting or rewarding portions of employee’s jobs, or just a daily run through of what they do. The technology manager’s responsibility would be to censor and post one of these synopses every other day. In this way, readers of your company’s blog get fresh and interesting material, and are able to get a feel for what the whole company does. Additionally, contributions can discuss product release details, or even highlight a philanthropic event that the company has sponsored.