Saturday, December 15, 2007

What’s Better Than Free Marketing?

Nothing. Letting the public do all the work for you is the way to go.
Viral and word-of-mouth marketing are multifaceted in their benefits. First, they’re effective. A friendly referral via speech or via a link in an e-mail is sure to occupy a person’s mind, at least for a few seconds. If someone decides not to pursue your business, at the very least your company’s name has been imprinted in his or her mind. Brand recognition of this sort leads to more referrals, and soon your company’s name and its business has become viral.
Second, and just as important, these forms of viral marketing are virtually free. With two great reasons, it’s the responsibility of individual companies to take the initiative to exploit these efficiencies for their own benefit.
Using emerging web 2.0 technologies, online social networks have transformed the face of marketing, creating a universe where outreaching to thousands of people is possible in an instant, and with ease.
It’s time to take your business to the next level. You’ve worked hard to put build a good face for your company. Technology is the way of the future, and adopting these Internet technologies is how you will sculpt the features of that face. Read on to discover the simple but effective ways your company can enhance its presence worldwide, build its name, and multiply its business, all at the same time.

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