Snooth.com

Snooth.com is a wine-rating site where users leave their feedback and ratings for other visitors to the site. To date snooth.com has accumulated over 1.9 million ratings and has become the premiere online wine rating site. While the service recently launched in June of 2007, the numbers it puts up make the site’s popularity even more astonishing. The service is still in beta testing, and it prides itself on its unforgettably made up name. The site is very colorful and upbeat, and

Perhaps the best part about the site is the space where the actual winemakers may leave notes or remarks regarding a specific wine. Winemakers can copy the text right of their bottle, or add their own tasteful or creative flair to a wine’s profile. Also included, naturally, are the wine’s specs (alcohol content, total acid, pH, residual sugar, and blend if it applies) and origin. For most wines the information is complete and [assumed to be] truthful.

Essentially, each wine has its own profile. You may think to yourself, but can a wine on Snooth make friends like people on Facebook? The answer is “yes.” Wines can, in a sense, make friends, however they may not do so with other wines. It is the users of the service who rate the wines, and in doing so reveal either friendships or animosities. According to users’ ratings, one can even see how people like the wine over time, whether certain years are better than others. A wine’s ratings determine its standing in the wine community. The content of reviews and the general rating scale determine a wine’s favorability and, therefore, its ranking in the Snooth wine universe. What a great site!