Social Networking-
Corporate blog:
Online Collaboration-
Use program such as GoogleDocs to encourage employees to collaborate online to complete tasks.
Set up wikipedia pages for departmental projects (keeping in mind they'll be visible to the prying public) -- These pages allow for the production of collaborative documents and for the compilation of individuals' contributions to a group's overall task.
Online collaboration sites are also great for compiling employees' position-specific goals with regard to the group as a whole, and for viewing a Project-Manager installed Project schedule with due dates and other deadlines (can include a comprehensive timeline of goals).
Keeps everyone on the same page and keeps each person accountable to the team as a whole. Ex. With an online schedule denoting who owes what and when, team members won't want to see an blank space in the "date completed" field of their task.This, in turn, encourages a proactive work environment (people try to impress their boss, peers) whereby individuals are more likely to complete tasks on time and, since everyone can see the online compilation, team members will likely do a better-quality job.
FIN:
1. Multiple contributors
2. Testimonials of product effectiveness (pharmaceutical industry) -- how its changed peoples' lives.
3. Aesthetically pleasing
4. Detailed functionality of blog: -tags for use with digg/delicious/technorati
-sub-post buttons for adding posts to common ugc compilers (technorati, digg, etc.)
-subscribe feature for users to stay in the loop -- can be 1) used in a reader/rss/atom, 2) blog updates e-mailed to subscribers
-widget features to involve visitors
-widespread advertising of the blog accomplishes 1)obtains visitors who read and contribute ad revenue 2)brand recognition by getting people to see the company name
-advertising -- limited but still present. One 300x300 pixel video ad
-embedded videos that users have made that feature or support our product line
5. Product advertising w/ discounts or coupons... perhaps free trial offers for some otc drugs.
6. Offer link to profile page of CEO. Talk about his impoverished childhood and his commitment to bettering the lives of everyone who uses his company's products. Mention how his morals have contributed to the company's stellar commitment to taking care of people and always being sensitive to their needs.
7. Blog allows for reader feedback as well. Helps the company improve its business by getting feedback and therefore becoming more sensitive to customers' needs.
8. Link up to competitors- Posts can be about employees of all levels praising the company or describing the many facets of their jobs, but the informative posts about company products, development, or releases can link up to competitors pages, as a means of proving betterment.
9. With a large company, it takes only a little time for each employee to make a contribution [send a mass memo requiring all employees to write a post, then stockpile posts and publish periodically, over time], which, over time ends up not harming productivity all that much.
10. To manage the online world, a tech savvy "Technology Manager" would need to be hired (me), who could implement all the features of a blog of this kind, and maintain it. Essentially, once it's set up, only occasional maintenance is required, and a daily/weekly commitment to publishing posts is required. It could be make a routine portion of a tech-savvy PR employee's job.
11. Install visitor tracking and web analytics utilities in the blog to understand where visitors come from. In doing so, the company can create more targeted advertising [cisco is a good example- lots of targeted adword advertising].
Showing posts with label tech manager. Show all posts
Showing posts with label tech manager. Show all posts
Saturday, December 15, 2007
Genealogy of the Blog
Earning visitors to your company’s blog is exciting, but don’t you want to know where they came from? How about knowing the exact Google search they typed to located your blog?
Business knowledge like that could really help your blog out! By uncovering the roots of your visitors, your company can publish targeted advertising to the groups of people or the subjects that are most likely to earn your blog visitors.
Using a tool like Google Analytics, however, includes many more helpful features. You may see where all the traffic to your blog originated geographically. A map can show you the individual cities where visitors reside. The utility can also report the system capabilities of visitors, which will allow your Tech. Manager to tweak the blog just right so that the most users are able to maximize the functionality of the blog, with minimal page load time.
Just as nifty, you can learn which posts your visitors read the most, which cause them to leave the blog most often, and which of your visitors are repeat readers. Additionally, you are able to see the amount of time that readers spend on your blog, while also learning about the depth of their visit, either in time or page/post views. Building a readership base over time will be important, and this tool, with others, can help in that endeavor. Altogether, analytics tools allow your company to learn how to maximize its blog traffic.
Business knowledge like that could really help your blog out! By uncovering the roots of your visitors, your company can publish targeted advertising to the groups of people or the subjects that are most likely to earn your blog visitors.
Using a tool like Google Analytics, however, includes many more helpful features. You may see where all the traffic to your blog originated geographically. A map can show you the individual cities where visitors reside. The utility can also report the system capabilities of visitors, which will allow your Tech. Manager to tweak the blog just right so that the most users are able to maximize the functionality of the blog, with minimal page load time.
Just as nifty, you can learn which posts your visitors read the most, which cause them to leave the blog most often, and which of your visitors are repeat readers. Additionally, you are able to see the amount of time that readers spend on your blog, while also learning about the depth of their visit, either in time or page/post views. Building a readership base over time will be important, and this tool, with others, can help in that endeavor. Altogether, analytics tools allow your company to learn how to maximize its blog traffic.
Comments, Questions, Concerns?
Along with free marketing, free polling comes included as well. Most simply, a one-or-the-other poll on your company’s blog can tell management a lot about a little, through the eyes of the consumer.
For more detailed feedback or commentary, rather than relying on consumers to send self-identifying e-mails to the company, a commenting feature on your company’s blog is a must have. With this element of the blog, visitors can leave their feedback anonymously, easing any worries they may have about disagreeing openly with a company. In this way, upper-level management and the “Technology Manager” can receive specific or generalized feedback on issues they might not otherwise hear about. Comment moderation means that the Technology Manager can remove any potentially harmful or negative comments the company’s blog might solicit. Positive comments left will supplement the image-improving system already in place. When thought through analytically, it’s truly a win-win situation!
For more detailed feedback or commentary, rather than relying on consumers to send self-identifying e-mails to the company, a commenting feature on your company’s blog is a must have. With this element of the blog, visitors can leave their feedback anonymously, easing any worries they may have about disagreeing openly with a company. In this way, upper-level management and the “Technology Manager” can receive specific or generalized feedback on issues they might not otherwise hear about. Comment moderation means that the Technology Manager can remove any potentially harmful or negative comments the company’s blog might solicit. Positive comments left will supplement the image-improving system already in place. When thought through analytically, it’s truly a win-win situation!
Contributors
Your corporate blog will need a single “technology manager” to devote about 30 minutes per day to upkeep of the blog. In essence, it would take no more than a single day for one person to set up an aesthetic, functional blog that’s ready for use. Once you’re set up, you’ll need contributors to write for your blog. With a company of several hundred employees, each could make a small contribution to form a comprehensive blog.
It’s most favored by consumers and readers if your blog is well rounded in its contributors. Occasional posts from the CEO will be a necessary facet, however having employees of all ranks contribute, from managers to janitors, is most favored. The easiest way to accomplish this is by sending around a memo once per year asking each employee to write a small snippet about their job. This could include particularly interesting or rewarding portions of employee’s jobs, or just a daily run through of what they do. The technology manager’s responsibility would be to censor and post one of these synopses every other day. In this way, readers of your company’s blog get fresh and interesting material, and are able to get a feel for what the whole company does. Additionally, contributions can discuss product release details, or even highlight a philanthropic event that the company has sponsored.
It’s most favored by consumers and readers if your blog is well rounded in its contributors. Occasional posts from the CEO will be a necessary facet, however having employees of all ranks contribute, from managers to janitors, is most favored. The easiest way to accomplish this is by sending around a memo once per year asking each employee to write a small snippet about their job. This could include particularly interesting or rewarding portions of employee’s jobs, or just a daily run through of what they do. The technology manager’s responsibility would be to censor and post one of these synopses every other day. In this way, readers of your company’s blog get fresh and interesting material, and are able to get a feel for what the whole company does. Additionally, contributions can discuss product release details, or even highlight a philanthropic event that the company has sponsored.
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