Coca-Cola M&A Activity: Other Beverage Industry M&A Activity

Other Beverage Industry M&A Analysis

Exhibit 6 features an array of nine beverage industry M&A deals ranging from 2003 to 2011. This spread covers beverage companies that sell soda, juice, sports drinks, coffee, tea, bottled water, liquor, and beer. The principal objective of each acquiring company is outlined. A central theme to this compendium of deals is the goal of companies to access new markets or gain market share. In some cases this involves acquiring another brand. In the cases of Cadbury Schweppes, InBev, and Starbucks, the “buy-a-brand” model is apparent. In the cases of Cott Corp. and the Mark T. Wendell Tea Co., the objective varies slightly with generating operational efficiencies at the forefront of the deal. This divison of objectives is clearly indicative of the greater beverage industry trend duopoly previously presented, which includes brand acquisition and operational streamlining. This pattern of behavior is exactly the market strategy that both Coca-Cola and PepsiCo have employed over the last decade to enhance shareholder value.

More posts from a paper on Coca-Cola M&A Activity (including merger with CCE):

Coca-Cola M&A Activity, CCE Acquisition: Executive Summary
Coca-Cola M&A Activity: Introduction
Coca-Cola M&A Activity: Product Trends
Coca-Cola M&A Activity: Demand and Economic Trends
Coca-Cola M&A Activity: Business Model Trends in the Beverage Industry
Coca-Cola M&A Activity: Beverage Industry Business Model Trends (2)
Coca-Cola M&A Activity: Company Strategic Objectives
Coca-Cola M&A Activity: Company Strategic Objectives (2)
Coca-Cola M&A Activity: Company Portfolio Analysis
Coca-Cola M&A Activity: Company Portfolio Analysis (2)
Coca-Cola M&A Activity: Company Portfolio Analysis (3)
Coca-Cola M&A Activity: PepsiCo M&A Portfolio Analysis (Largest Competitor)
Coca-Cola M&A Activity: PepsiCo M&A Portfolio Analysis (Largest Competitor) (2)
Coca-Cola M&A Activity: Other Beverage Industry M&A Activity
Coca-Cola Acquisition of CCE North America: Deal Structure
Coca-Cola Acquisition of CCE North America: Deal Structure (2)
Coca-Cola Acquisition of CCE North America: Major Legal and Financial Players
Coca-Cola Acquisition of CCE North America: Regulatory and Shareholder Approval of the Transaction
Coca-Cola Acquisition of CCE North America: Implementation Analysis: Likelihood of Acquisition Success
Coca-Cola Acquisition of CCE North America: Implementation Analysis: Likelihood of Acquisition Success (2)
Coca-Cola Acquisition of CCE North America: Conclusion to M&A Deal Analysis
Coca-Cola CCE Merger: Table of Contents and Works Cited List