Suppliers
When it comes to finding suppliers, the Coca-Cola looks for companies who can provide a stable, consistent delivery of goods used in Coke’s various manufacturing processes. The company’s Form 10-K reveals its principle providers of sweeteners. An analysis of these companies reveals they are massive publicly traded companies spread around the world. Coca-Cola’s supply chain has many steps in it, therefore the company’s primary concern with suppliers is that they be punctual with product delivery and now increasingly, environmentally friendly as well.
Other posts on Coca-Cola's brand and strategy:
Coca-Cola: Company Strategic Alliance Objectives with Suppliers
Coca-Cola: Company Strategic Alliance Objectives with Bottlers
Coca-Cola: Company Strategic Alliance Objectives with Brands
Coca-Cola: Life-Cycle Model of Evolving Strategic Alliance Strategy Early Days
Coca-Cola: Current Strategic Alliances – Major Strengths
Coca-Cola: Life-Cycle Model of Evolving Strategic Alliance Strategy
Coca-Cola: Current Strategic Alliances – Major Weaknesses
Coca Cola: Future Strategic Alliance Objectives and Strategy Overview Recommendations
Works Cited Page for Coca-Cola Analysis of Alliances Portfolio
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